Full Stack Digital Marketing Course

 

This course include Social Media Marketing, Search Engine Optimization, WordPress, 5 online Earning Modules, 4 Business Modules, Online Reputation Managment and more…

 

📅 Duration: 06 Months    📚 Course Modules: 24   🎯 Skill Level: Advence

Digital Marketing Course Modules

Introduction to Digital Media Marketing

1. Digital Media Marketing Basics

Digital Marketing Research

2. Marketing Research

Digital Entrepreneurship

3. Digital Entrepreneurship

Social Media Marketing & Advertising

4. Social Media Marketing & Advertising

Mastering SEO (Search Engine Optimization)

5. Search Engine Marketing

Search Engine Marketing (SEM| Google AdWords)

6. Mastering SEO (Search Engine Optimization)

Email marketing and Automation

7. Email Marketing and Automation

Marketing Strategy

8. Inbound Marketing Strategy

Web Analytics and Reporting

9. Web Analytics and Reporting

Content Marketing

10. Content Marketing

Content Writing | Blogging

11. Content Writing | Blogging

Lead

12. Leads Generation

YouTube and Video Marketing

13. YouTube and Video Marketing

Digital Marketing Planning Strategy

14. Digital Marketing Planning Strategy

E-commerce Listing and Marketplace Selling

15. Online Store (E-commerce)

Online Display Advertising

16. Online Display Advertising

Online Reputation Management (ORM)

17. Online Reputation Management (ORM)

Retargeting/Remarketing(inbound marketing)

18. Retargeting / Remarketing (inbound marketing)

Website Creation (WordPress)

19. Website Creation (WordPress)

App store optimization (ASO)

20. App store optimization (ASO)

Ideoversity PPC Course

21. Advanced Pay Per Click (PPC)

How to Become a Freelancer

22. How to Become a Freelancer

Drop shipping

22. Drop shipping

Photoshop

24. Photoshop

Best Digital Marketing Course In Lahore Pakistan  

Introduction of Best Digital Marketing Course In Lahore

The Ideoversity Training Institute has introduced a Digital Marketing Course in Lahore. Our vision to serve talented students beyond their means. The Certified Digital Marketing course introduces you to effective internet marketing strategies and techniques to grow your business globally. We do social media marketing, pay per click, LinkedIn marketing, Instagram business, Facebook ads manager, email marketing, SMS marketing, and search engine optimization.

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. And, if you are not applying this profitable platform, you are passing up an incredible marketing opportunity, as it makes it easy to spread the information about your product and mission.

WHY Best Digital Marketing Course In Lahore IS BOOMING?

  • The Digital Marketing training industry is worth $68 billion and is growing at a 40% growth
  • rate.(Simplilearn)
  • Over 70% of the Pakistani audience is connected through a digital platform.
  • 24% of entire spends will be Digital Media by 2020(Simplilearn)
  • The average salary for a Digital Marketer is Rs 36,687 per month in
  • Pakistan. (pk. indeed)
professional-portfolio

About the Course (Best Digital Marketing Course In Lahore)

The Digital Marketing Specialist training is designed to transform you into a software house

with in-depth expertise in every branch of online marketing. Hands-on learning with live projects complements world-class course content in SEO, PPC, social media, and web analytics.

Key Features of Best Digital Marketing Course In Lahore

  • Industry-recommended learning path
  • Exclusive access to Digital Marketing Experts
  • Earn a specialist Certification on completion
  • Covers 10+ digital marketing tools
  • More than 250 hours of high-quality eLearning

Course Outline

1. Basics of Digital Media Marketing

● Understanding the importance of social media
● Basics of Search Engine Marketing(SEM| Google AdWords)
● Concept of search engine optimization (SEO)
● Basics of Website Creation(WordPress)
● Learning about email marketing & automation
● Understanding web analytics
● Basics of Photoshop

2. Marketing Research

● The Marketing Research Process
● How to make research Proposals
● Understanding Secondary Data
● How to create Hypotheses
● Exploratory and Observational Research
● Creating an audience
● Understanding the target audience interests
● Designs and Data Collection Approaches
● Descriptive and Causal Research Designs
● Measurement and Scaling
● Communicating Marketing Research Findings
● Designing of Questionnaire

3. Digital Entrepreneurship

● Understanding what is an entrepreneur?
● Introduction to Digital entrepreneur
● Importance of Digital entrepreneur
● Introduction of Digital entrepreneur platforms
● Understanding of improving business intelligence
● Learning methods to grow as Digital entrepreneur

4. Social Media Marketing & Advertising

Introduction to Social Media Marketing
 How social media become the biggest sours of marketing
 Famous social media platforms
 Types of Social Media
 Social Media Goals and Strategies
 Successful Social Media Case Studies
 Facts about social media marketing
 Why we need social media marketing
Full Stack Digital Marketer (FSDM)
 Build Your Brand on Social Media
 Introduction to digital media marketing
 Understanding inbound and outbound marketing
 Understanding the trends

Facebook Marketing
 Introduction to Facebook
 How to complete your profile
 How to make a group
 Basic Facebook group setting
 Group marketing techniques
 How to handle Facebook page
 How to stream live on facebook
 How to integrate app in Facebook page
 Best Way to increase your Facebook Traffic and Generate Sales
 How to create reports of a facebook page
Facebook Advertising
 How to create a facebook business account
 How to manage ads manager
 How to make a plan for media buying
 How to integrate payment method on facebook
 How to add pages
 How to add ads accounts
 Creating team
 Combine analysis
 How to request access from business manager
 How to add business manager as a page owner
Page monetization

What is Facebook Monetization?
 How much you can earn from facebook?
 Introduction to video monetization
 How to setup video monetization
 How to find copyright free videos form internet
 How to promote videos in groups
 How to get free likes form groups
 Introduction to instant articles
 How to setup instant articles
 How to connect it with your domain
 How to find content for free
Instagram Marketing
 Introduction to Instagram
 Difference between Personal Profile and Business Accounts
 How make a business instagram account`
 How to generate sales form instagram
 Increasing Your Content Engagement
 The Instagram Engagement Algorithm
 Name vs. username
 Hashtags and Tags
 Captions
 How to write an convincing bio
 Content planning
 What is Influencer Marketing
 What works on Instagram + common ideas
 Calls to action
 Strategies for stories
Instagram advertising
 Introduction to Instagram Ads
 The Power of IG Ads
 Types of Instagram Ads (Stories VS Feed)
 Video strategy for instagram
 How to select hashtags for marketing
 Verify and Expand your Target Audience
Twitter Marketing
 What is Twitter & why you should use it
 Establish Your Twitter Presence
 Personal profile marketing
 Business profile marketing
 Tweet research and designing

 How to trend something on twitter
 Traffic from twitter
 Journey to 3000 likes in first month
 How to use Twitter for Business
 How to get more retweets on Twitter
 Discover how your Twitter strategy
Twitter Advertising
 How to create a twitter ad
 Twitter Analytics
 How to plan budget for twitter
 Twitter ads strategy
Pinterest Marketing
 Learn how to set up your profile
 Understand the difference between friends and followers
 Importance of choosing the right username
 How to start and create a page interest,
 Introduction to the 4-Phase Profit System How to use Pinerest to create loyalty and
trust clients
 Understanding page settings
Linkedin Marketing
 Introduction to Linkedin
 How to find and add connections
 LinkedIn for Business
 Linkedin Marketing Tips
 Transform your LinkedIn Profile into a Marketing Tool
 B2B Networking Strategy
 Generate Leads from Linkedin
 Connections and reach
 Creating a professional profile
 Post creation and analysis
 Groups and people
 Blogging on linkedin
 Use of slideshare to grow your linkedin
Linkedin Advertising
 Business page settings
 How to create an ad
 How to create audience
 How to plan for media buying
 How to use analytics
 How to create advertising strategy

Social Media Management tools
 Hootsuite
 Buffer
 Sproutsocial
 Sendsocialmedia
 Canva
 Manageflitter
Social Commerce – How to Start your Business
 How to find a product to sell
 How to make shopping cart on facebook
 Introduction to drop shipping
 How to find freelancing work online
 How to find freelancing work offline
 100 social media business ideas

5. Search Engine Optimization

WHAT IS SEARCH ENGINE OPTIMISATION?
 DEFINITION
 GLOSSARY
 SEARCH ENGINES AND DIRECTORIES
 HOW SEARCH ENGINES WORK
 CRAWLERS, ROBOTS, SPIDERS
 ALGORITHMS
 SEARCH ENGINE INDEXING
 RANKING
 DIRECTORIES
 WEBSITE ARCHITECTURE
 STATIC PAGES
 DYNAMIC PAGES
 History (Google, Bing, Yahoo, Ask, Baidu etc.)
 Development & Growth of Search Engines in a Cyber
 Type of Marketing
 Pull Marketing
 Purpose of SEO
 How Google’s Search Engine Works
 Basics of SEO
 Terminology Cycle of Search Engine (How its Work)
 Table of SEO Success Factors
 What is ranking on Google?
 Advantages of high Ranking
KEYWORDS RESEARCH

What are keywords?
 Purpose of keywords in Website’s marketing
 Uses of Keyword Researching Tools(Search Volumes, Competition, Business
Priority)
 Keyword Planner tool And other 3rd part online tools and
 Desktop Application
 Mapping Keywords to Website Pages
 Segregation of High and Low priority Keyword
 Primary Keywords Secondary Keywords LSI Keywords
 Competitive Keywords Also
 Create an Excel File of keywords
 Uses of formulas to get find the best and main (Business matching keywords)
HOW TO BE SEARCH ENGINE FRIENDLY
 PAGE CODING
 MANAGING SPIDERS/ROBOTS
 CRAWLABILITY
 REWRITING PAGES
 SUBDOMAINS
 THEME PYRAMIDS
 USEFUL LINKS
ON-PAGE SEO
 What is On-Page SEO?
 Two type of SEO = “On Page” & “Off Page”
 Basics of HTML – Designing How to use Keywords
 Whole keyword report in On-Page SEO?
 URL, Meta, Title, Description, Hi, and other headings
 Algorithm of How to use Keyword on Website’s Page
 Which types of Images are used on the page?
 ALT in the Images Crawling & Indexing
 Difference between Crawling and Indexing
 XML & HTML Sitemaps, How to make it? Robots.tx
 Purpose of that file!
 Algo of Robots file best practices
 Anchor Text
 Fundamental of Anchor Text
 Complete Case study of Anchor Text
 Activate Windows
 Internal Linking
 How to prioritize the other web pages?
 Analyze with the Tools
 Google Search Console & Bing Webmaster
OffPage Optimization:

Know the Off-page Optimization
 How to create Backlinks
 Why are backlinks essential?
 Know more about Do-Follow and No-Follow Backlinks
 How to increase Domain Authority?
 What is Google Domain Authority?
 What are Search Engine Submissions?
 Directory Submissions
 Blog posting and comment writing
 Guest Posting
 Article writing and submissions
 Press Release writing and submissions
 Classifieds posting
 Social Bookmarking
 Business Listing
 Social Networking
 RSS Feeds
 Broken Link Building
 Bloggers outreach
 PBN link building
 Expired domain link building
 Profile Creation Link building
 Web 2.0 link building (Blogging)
 Tier 2, Tier 3 link building
 Blogging
UI AND UX ACCORDING TO SEO
 How to make friendly web design & architecture?
 Thinking of good UI and designing a website (goals & conversion models)
 How to show your content and where?
 Improving UI/UX for SEO
TECHNICAL SEO
 URL Architecture
 Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed
Checker Tool)
 How to fix it according to Google’s Stander Broken Links
 Test and improve page speed
Mobile web crawling
 Structured data usage & optimization
 AMP configuration
 Check indexing
 Make sure important resources are crawLable
 Audit internal links

 Review your sitemap
LINK BUILDING (OFF-PAGE SEO)
 What is link building?
 Purpose of backlinks?
 Types of Backlinks
 Do follow link and not follow link
LINK BUILDING (OFF-PAGE SEO)
 Normal “BL (com)
 Ranks (singles, measurement, check, and balance)
 How to prioritize the Backlinks?
 According to Google
 Keyword Ranking
 Competitor Research
LOCAL SEO
 SEO Strategies for Localized Businesses
 Social Media Back linking and Marketing(Quora, Twitter, Linkedin, Facebook,
Google+, Pinterest)
 Online Reputation Management
 Targeted Audience Strategy
 Lead Generation for Local Audience
 Local SEO (by Category, Niche, Products, Services etc.)(Schema for
Addresses, Local Keywords, Local Websites

6. WordPress

1. WordPress Introduction
What is WordPress?
Why use WordPress.
How can WordPress help me?
How much does WordPress cost?
How/where do I get WordPress?
2. Get Started with WORDPRESS
Difference between wordpress.com and wordpress.org
How to download WordPress
Installing WordPress from scratch
Creating & Connecting Database
Changing your password
3. Basics of WORDPRESS to THEME AND PLUGIN UPDATES
WordPress dashboard basic

Understanding Version, Release and Modification Updates
How to update wordpress, Theme and Plugin.
How to find latest wordpress release
Difference between HTTP and HTTPs
4. What is the post?
Your first post basics
Post Details
Working with photos
Working with videos
Categories & slugs
5. CREATING AND ADMINISTERING POSTS
Setting Up Categories and Tags
Understanding Title and Content Areas
Configuring the Publish Area
Setting the Featured Image
6. Themes
What is the theme?
Folder Strategy
Finding a great theme
Theme directories
Paid themes
Installing a theme, ways & techniques
7. Plugins
What are plugins?
Folder & File Strategy
Finding plugins
Plugin directory
Plugin search
Installing plugins – ways & techniques
8. Widgets
What is a sidebar?
What are sidebar widgets?
Choosing and installing sidebar widgets
Adding links
Adding text and images
Header; how to make a beautiful header?
Using theme features
Using Static images
GIF files
10. INSERTING HYPERLINKS
Inserting hyperlink to download file

-Inserting hyperlink to an External Websites
Inserting Hyperlinks to an Internal Page
Inserting an E-mail Address & Removing a Hyperlink
11. Working with sliders
Working with Theme options
Using plugins
Dynamicity & possibilities
12. Menus
Menus default options
Theme default options
Arranging multiple menus
13. Media Library
Understanding the Default Width and Height Settings
Understanding WordPress Image File Creation
Understanding the Default Month Year Folder Structure
Uploading and Managing Media Files
14. Users
Add/edit users
User roles
How to delete users
What if user is mistakenly deleted
15. CONFIGURING WEBSITSETTINGS
Configuring General Settings
Configuring Reading Settings
Configuring Permalinks
16. THEMES AND PLUGINS
What is a Plugin
How to download plugin
•Installing, Updating, and deleting the plugin
•Choosing a Theme
•Installing and Configuring a Theme
Switching Between Themes
Adding Menu, Media and Content to a Theme
•Administering, Upgrading and Maintaining Plugins
·Example of how to use Plugins
Adding a Photo Gallery
•Creating a Contact Form
17. WIDGETS AND SIDEBARS
-What is Widget
•What is Sidebar
·Adding/Removing Widgets
Adding Text, Post, Image and other types of widgets
18. ADDING A SLIDESHOW
Uploading Images for Slideshow

•Using the Theme’s Built-in Slideshow Feature
Installing a Slideshow Plugin
Creating a Slideshow
-Adding the Slideshow to a Page
·Adding a Slideshow to a Sidebar
19. ADDING SOCIAL MEDIA BUTTONS
using a Plugin to Add Social Media Buttons
Adding Social Media Buttons to a Widget
Using the Theme’s Option to Add Social Media Button
9. Footer; How to maintain Footer?
Using widgets
Static & gif images
20. BACKING UP THE WEBSITE
Installing a Plugin
Creating a Backup
Locating the Backup
Downloading the Backup
21. How to work ON DIVI (WORDPRESS PAGE BUILDER)
How to install Divi Theme
·How to use different components of Divi Theme
• Understanding Divi Text Editor

7. Email Marketing and Automation

● Deliverability
● Effective Email Content
● Customer Acquisition Strategies
● Email Automation

8. The 5 Elements of Strong Inbound Marketing Strategy

● Concept of the conversion funnel
● Converting your prospects into leads using emails
● Understanding the Landing Page
● Conversion Optimization
● Optimization Patterns for Engaging website Visitors

9. Web Analytics and Reporting

 Audit of website Before Launching the Site
 Domain name (Brand name generator, EMD for Specificpurposes etc.)
 Brain Storming (Tools)

 Prototyping (Tools)
 Mockup mapping (Tools)
 Logo Suggestion – Color Scheme
 Design and SEO UI UX
 Audit after launching the website
 On-Page Audit (complete)
 Off-Page Audit (complete)
 Tools: Online Free Tools, Paid Tools, Desktop Applications
 WEBSITE ECOSYSTEM
 MICRO SITES
 RSS FEEDS
 BLOGOSPHERE
 SOCIAL MEDIA
 GOOGLE CALENDAR
 PRESS RELEASES
 SEO FOR BLOGS
 SEO FOR CONTENT MANAGEMENT SYSTEMS
 SEO FOR LOCAL SEARCH
 SEO FOR MOBILE SEARCH
 MEASUREMENTS
 GOOGLE APIS
 SEO TOOLS
 FREE TOOLS
 RESEARCH AND RESOURCES

10. Advanced Pay Per Click (PPC) Certification Program

● Psychology of Search
● Buying Funnel
● Understanding Keyword Organization
● Keyword Match Types
● Negative Keywords and Managing Search Terms
● Keyword Research
● Creating Compelling Ads
● Advanced Ad Features

11. Content Marketing

● What is content marketing
● Why does the company need it?
● Types of content marketing
● Why it’s shared and how it works
● Leveraging content marketing
● Optimizing your content

● Creating original content
● Managing a content marketing and SEO strategy

12. Content Writing | Blogging

● Introduction to Contents Writing
● Types of Contents Writing
● Introduction to blogging
● Types of blogs
● Learning to write quality content
● Understanding your audience
● Digital Content Marketing
● Learning ways to make money through Content Skills
● Proof Reading Techniques and Software

13. Leads Generation

● Learning to optimize your profile.
● Understanding your Target Audience
● Learning Promotional Methods Wisely.
● Creation of clickable content.
● Learning about user-friendly landing pages.
● Understanding social lead ads.
● Learning about offering the right incentive.
● Measure and refine with analytics.

14. YouTube and Video Marketing

● Learning about video creation & editing
● Creation of YouTube channel for business.
● Learn about your audience.
● Research your competition.
● Learn from your favorite channels.
● Optimize your videos to get views.
● Upload and schedule your videos.
● Optimize your channel to attract followers.
● Try YouTube advertising.

15. Digital Marketing Planning Strategy

● Understanding Search Marketing
● Google Ads
● Google My Business
● SEO
● Understanding Display Advertising
● Contextual advertising
● Targeted audience
● Remarketing/Retargeting
● What is Content Marketing?
● Understanding Lead Generation and Email Marketing
● Video Marketing
● Responsive Mobile Design
● Understanding Google Analytics

16. E-commerce Listing and Marketplace Selling

● Introduction to e-commerce
● Difference between marketplace and e-commerce?
● Learning about types of e commerce
● Understanding Platform to sell online
● Concept of product listing in ecommerce?
● How to increase marketplace selling
● Understanding 7 types of product?

17. Online Display Advertising

 Plan and create your website
 Email Marketing
 Lead Generation For Business
 Google Analytics
 SEM
 Complete SEO
 Making money using Affiliate Marketing
 Content Marketing
 Make Money Using Ad sense
 App Store Optimization
 Online Reputation Management
 Ecommerce marketing
 Mobile APP Marketing

 Online Display advertising

18. Online Reputation Management (ORM)

● What is online reputation management?
● Why online reputation management is need of hour
● Understanding ORM scenario
● How to deal with criticism online
● 10 Online reputation management Commandments
● Step by Step guide to overcome negative online reputation

19. Retargeting/Remarketing(inbound marketing)

● Understanding business goals.
● Keyword Research.
● Premium Content Production.
● Acquiring Customers.
● Retaining Customers.
● Account Analysis.

20. How to Become a Freelancer

● How to identify your Master Skill
● 10 tips of picking your area of work
● How find most trending freelancing projects or services
● How to find a platform to start
● Why start freelancing with fiverr.com
● Why start freelancing with upwork.com
● Why start freelancing with 99design.com
● Why start freelancing with freelancer.com
● What are the payment methods available in Pakistan

21. Website Creation(WordPress)

● WordPress Introduction
● Get Started With WordPress
● Basics Of WordPress, Theme And Plugin
● What Is The Post?
● Creating And Administering Posts
● How To Use Themes
● Plugins & Widgets
● Inserting Hyperlinks
● Media Library

● Creating Users
● Configuring Website settings
● Themes And Plugins
● Adding A Slideshow
● Adding Social Media Buttons
● Handling Footer
● Backing Up The Website
● How To Work On DIVI
● Widgets & Sidebar & Menus

22. App store optimization (ASO)

● Introduction to ASO
● Understanding difference between ASO and SEO
● Understanding App Store Optimization importance
● Understanding users
● Learning benefits of App Store Optimization
● Working of App Store Optimization
● App Store Optimization Checklist

23. Drop shipping

● Introduction of drop shipping
● Dropshipping platforms
● Amazon dropshipping
● Ebay dropshipping
● Aliexpress dropshipping
● Shopify dropshipping

24. Photoshop

● The Complexity of Photoshop
● Lightroom vs Photoshop
● Opening an Image in Photoshop
● Opening a RAW file

● Saving & File Format Recommendations
● Photoshop Toolbox
● Crop Tool
● Spot Healing Tool
● Clone Stamp Tool
● Brush Tool
● Dodge and Burn Tool
● Global vs Local Adjustments
● Layers
● Opacity
● Adjustment Layers
● Layer Masks
● Blend Modes
● Filters
● Smart Objects