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Best SEO Course in Lahore Pakistan

 

Best SEO Course in Lahore Pakistan includes, WordPress Introduction, Inserting Hyperlinks, ON-page SEO, Technical SEO, Link Building, Local SEO, Off-Page SEO, Site Audit, Keyword Research.

 

📅 Duration: 02 Months    📚 Course Modules: 4   🎯 Skill Level: Advance

Best SEO Course in Lahore Pakistan Course Modules

Introduction to Digital Media Marketing

1. Adsense

Digital Marketing Research

2. WordPress

Digital Entrepreneurship

3. Databases

Social Media Marketing & Advertising

4. Complete SEO

Mastering SEO (Search Engine Optimization)

5. PPC

Search Engine Marketing (SEM| Google AdWords)

6. SEO Audit

Introduction Of Best SEO Course in Lahore Pakistan 

Search engines like Google, MSN, Bing, etc. have billions of searches, and if your website is not ranked then you will lose a lot of free traffic every second. Search Engine Optimization (SEO) is a process in which you optimize your website with ON-Page Optimization and use some techniques of OFF-Page Optimization to rank your website on a keyword. Join SEO Course In Lahore.

Search Engine Optimization is more complex than ever in 2022. It takes more than just building links, creating any new content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand. You need to keep track of and understand new emerging trends. Ideoversity best training institute is providing SEO course in Lahore

Search Engine Optimization is not only about search engines, but Good Search Engine Optimization starts to improve the user experience and usability of a website. SEO is good for the Social Media Marketing Promotion of your website and also increases the website’s trust. If you provide unique content that deserves to rank for the right keywords, your traffic can snowball (google dancing) over time, whereas advertising needs continuous funding to send traffic to your site. Ideoversity is providing the best SEO course in Lahore.  

In 2022, there are 6.9 billion searches on Google every day, by using SEO and ranking on Google you can reach billions of active users. Just imagine your business reach to 1 billion active users generating business through Google can be quite easy. Learn SEO Course In Lahore and start generating free traffic. Learn SEO to rank your website and run your business online. Ideovrsity is the best platform to learn SEO courses in Lahore

 

Who Should Join SEO Course In Lahore:

  • Business Owner – To increase online sale and profits by 10X
  •  Students – Learn the most demanded skill and start freelancing
  •  Professionals – Upgrade your portfolio and have more opportunities
  •  Influencers, Bloggers, and YouTubers – Reach more fans ever than before
  •  House Wives – Stay home, start freelancing, and earn
  •  Marketing & Sales Professionals – who want to rank in search engines
  •  Website Designer and Developers – to earn more via SEO
  •  Affiliate Marketers – to rank on highly searched keywords and earn more
    sales
  •  Marketing Companies – to rank on highly searched keywords and earn
    more sales
  •  Link Builders – hands-on experience of link building
     The staff of small, medium, and large companies or law firms
  •  Freelancers – to offer demanding SEO services.
professional-portfolio

5 Fundamental Steps to SEO Success (Best SEO Course in Lahore Pakistan)

  • Figure out what your customers are searching for
  • Optimize your web pages for your target keyword
  • Understand  both search engines and humans
  • Get other websites to link to your site
  • Start measuring your SEO success

Objective (SEO Course In Lahore

The objective of the SEO Course In Lahore is to:

  • Learn how to generate leads and sales from search engine optimization
  • Understanding the basics Search Engine Advertising
  • Learning marketing techniques used by big brands.
  • Determining keyword and targeting your audience
  • Working on live SEO projects
  • Hands-on experience on WordPress
  • Installing, updating, managing, creating users and using WordPress
  • Determining white hat, black hat, and gray hat SEO techniques
  • Working on Pay Per Click Ads (Adwords)

AFTER THIS COURSE, SKILLS OUTCOMES 

Course Outline

1. WordPress Introduction

 

  • Get Started With WordPress
  • Basics Of WordPress, Theme, And Plugin
  • What Is The Post?
  • Creating And Administering Posts
  • How To Use Themes
  • Plugins & Widgets
  • Inserting Hyperlinks
  • Media Library
  • Creating Users
  • Configuring Website settings
  • Themes And Plugins
  • Adding A Slideshow
  • Adding Social Media Buttons
  • Handling Footer
  • Backing Up The Website
  • How To Work On DIVI
  • Widgets & Sidebar & Menus
  • SEO ModulesWhat Is Search Engine Optimization?
    • Keywords Research
    • How To Be Search Engine Friendly
    • On-Page SEO
    • UI And UX According To SEO
    • Technical SEO
    • Mobile Web Crawling
    • Link Building
    • Local SEO
    • Off-Page Optimization
    • SEO Site Audit
    • Web 2.0 And The Power Of Little Things
    • Display Advertising
    • Campaign Creation AdWords
    • Algorithm Updates
2. WordPress Outline

 

  • WordPress Introduction
  • WordPress Introduction
  • What is WordPress?
  • Why use WordPress.
  • How can WordPress help me?
  • How much does WordPress cost?
  • How/where do I get WordPress?
  • Get Started with WordPress
  • Difference between wordpress.com and wordpress.org
  • How to download WordPress
  • Installing WordPress from scratch
  • Creating & Connecting Database
  • Changing your password
    Basics of WORDPRESS, THEME, AND PLUGIN
  • WordPress dashboard basic
  • Understanding Version, Release, and Modification Updates
  • How to update WordPress, Theme, and Plugin.
  • How to find the latest WordPress release
  • Difference between HTTP and HTTPS
  • What is the post?
  • Your first post basics
  • Post Details
  • Working with photos
  • Working with videos
  • Categories & slugs
3. CREATING AND ADMINISTERING POSTS

 

  • Setting Up Categories and Tags
  • Understanding Title and Content Areas
  • Configuring the Publish Area
  • Setting the Featured Image
  • Themes
  • What is the theme?
  • Folder Strategy
  • Finding a great theme
  • Theme directories
  • Paid themes
  • Installing a theme, ways & techniques

    Plugins

    • What are plugins?
    • Folder & File Strategy
    • Finding plugins
    • Plugin directory
    • Plugin search
    • Installing plugins – ways & techniques

    Widgets

    • What is a sidebar?
    • What are sidebar widgets?
    • Choosing and installing sidebar widgets
    • Adding links
    • Adding text and images
    • Header; how to make a beautiful header?
    • Using theme features
    • Using Static images
    • GIF files

    Inserting Hyperlinks

    • Inserting hyperlink to download file
    • Inserting hyperlink to an External Websites
    • Inserting Hyperlinks to an Internal Page
    • Inserting an E-mail Address & Removing a Hyperlink

    Working with sliders

    • Working with Theme options
    • Using plugins
    • Dynamicity & possibilities
    • Menus
    • Menus default options
    • Theme default options
    • Arranging multiple menus

    Media Library

    • Understanding the Default Width and Height Settings
    • Understanding WordPress Image File Creation
    • Understanding the Default Month Year Folder Structure
    • Uploading and Managing Media Files

    Users

    • Add/edit users
    • User roles
    • How to delete users
    • What if a user is mistakenly deleted

    CONFIGURING WEBSITE SETTINGS

    • Configuring General Settings
    • Configuring Reading Settings
    • Configuring Permalinks

    THEMES AND PLUGINS

    • What is a Plugin
    • How to download the plugin
    • Installing, Updating, and deleting the plugin
    • Choosing a Theme
    • Installing and Configuring a Theme
    • Switching Between Themes
    • Adding Menu, Media, and Content to a Theme
    • Administering, Upgrading, and Maintaining Plugins

    ADDING A SLIDESHOW

    • Uploading Images for Slideshow
    • Using the Theme’s Built-in Slideshow Feature
    • Installing a Slideshow Plugin
    • Creating a Slideshow
    • Adding the Slideshow to a Page
    • Adding a Slideshow to a Sidebar

    ADDING SOCIAL MEDIA BUTTONS

    • using a Plugin to Add Social Media Buttons
    • Adding Social Media Buttons to a Widget
    • Using the Theme’s Option to Add Social Media Button

    Footer

    • How to maintain Footer?
    • Using widgets
    • Static & gif images
    • BACKING UP THE WEBSITE
    • Installing a Plugin
    • Creating a Backup
    • Locating the Backup
    • Downloading the Backup
    • How to work ON DIVI

    WIDGETS AND SIDEBARS

    • What is Widget
    • What is Sidebar
    • Adding/Removing Widgets
    • Adding Text, Post, Image, and other types of widgets
    • Search Engine Optimization Modules

     WHAT IS SEARCH ENGINE OPTIMISATION?

    • DEFINITION
    • GLOSSARY
    • SEARCH ENGINES AND DIRECTORIES
    • HOW SEARCH ENGINES WORK
    • CRAWLERS, ROBOTS, SPIDERS
    • ALGORITHMS
    • SEARCH ENGINE INDEXING
    • RANKING
    • DIRECTORIES
    • WEBSITE ARCHITECTURE
    • STATIC PAGES
    • DYNAMIC PAGES
    • History (Google, Bing, Yahoo, Ask, Baidu, etc.)
    • Development & Growth of Search Engines in a Cyber
    • Type of Marketing
    • Pull Marketing
    • Purpose of SEO
    • How Google’s Search Engine Works
    • Basics of SEO
    • Terminology Cycle of Search Engine (How its Work)
    • Table of SEO Success Factors
    • What is ranking on Google?
    • Advantages of high Ranking
4. KEYWORDS RESEARCH
  • What are keywords?
  • Purpose of keywords in Website’s marketing
  • Uses of Keyword Researching Tools (Search Volumes, Competition, Business

Priority)

  • Keyword Planner tool And other 3rd part online tools and
  • Mapping Keywords to Website Pages
  • Segregation of High and Low priority Keyword
  • Primary Keywords Secondary Keywords LSI Keywords
  • Competitive Keywords Also
  • Create an Excel File of keywords
  • Uses of formulas to get find the best and main (Business matching keywords).
5. Search Engine Optimization

WHAT IS SEARCH ENGINE OPTIMISATION?
 DEFINITION
 GLOSSARY
 SEARCH ENGINES AND DIRECTORIES
 HOW SEARCH ENGINES WORK
 CRAWLERS, ROBOTS, SPIDERS
 ALGORITHMS
 SEARCH ENGINE INDEXING
 RANKING
 DIRECTORIES
 WEBSITE ARCHITECTURE
 STATIC PAGES
 DYNAMIC PAGES
 History (Google, Bing, Yahoo, Ask, Baidu etc.)
 Development & Growth of Search Engines in a Cyber
 Type of Marketing
 Pull Marketing
 Purpose of SEO
 How Google’s Search Engine Works
 Basics of SEO
 Terminology Cycle of Search Engine (How its Work)
 Table of SEO Success Factors
 What is ranking on Google?
 Advantages of high Ranking
KEYWORDS RESEARCH

What are keywords?
 Purpose of keywords in Website’s marketing
 Uses of Keyword Researching Tools(Search Volumes, Competition, Business
Priority)
 Keyword Planner tool And other 3rd part online tools and
 Desktop Application
 Mapping Keywords to Website Pages
 Segregation of High and Low priority Keyword
 Primary Keywords Secondary Keywords LSI Keywords
 Competitive Keywords Also
 Create an Excel File of keywords
 Uses of formulas to get find the best and main (Business matching keywords)
HOW TO BE SEARCH ENGINE FRIENDLY
 PAGE CODING
 MANAGING SPIDERS/ROBOTS
 CRAWLABILITY
 REWRITING PAGES
 SUBDOMAINS
 THEME PYRAMIDS
 USEFUL LINKS
ON-PAGE SEO
 What is On-Page SEO?
 Two type of SEO = “On Page” & “Off Page”
 Basics of HTML – Designing How to use Keywords
 Whole keyword report in On-Page SEO?
 URL, Meta, Title, Description, Hi, and other headings
 Algorithm of How to use Keyword on Website’s Page
 Which types of Images are used on the page?
 ALT in the Images Crawling & Indexing
 Difference between Crawling and Indexing
 XML & HTML Sitemaps, How to make it? Robots.tx
 Purpose of that file!
 Algo of Robots file best practices
 Anchor Text
 Fundamental of Anchor Text
 Complete Case study of Anchor Text
 Activate Windows
 Internal Linking
 How to prioritize the other web pages?
 Analyze with the Tools
 Google Search Console & Bing Webmaster
OffPage Optimization:

Know the Off-page Optimization
 How to create Backlinks
 Why are backlinks essential?
 Know more about Do-Follow and No-Follow Backlinks
 How to increase Domain Authority?
 What is Google Domain Authority?
 What are Search Engine Submissions?
 Directory Submissions
 Blog posting and comment writing
 Guest Posting
 Article writing and submissions
 Press Release writing and submissions
 Classifieds posting
 Social Bookmarking
 Business Listing
 Social Networking
 RSS Feeds
 Broken Link Building
 Bloggers outreach
 PBN link building
 Expired domain link building
 Profile Creation Link building
 Web 2.0 link building (Blogging)
 Tier 2, Tier 3 link building
 Blogging
UI AND UX ACCORDING TO SEO
 How to make friendly web design & architecture?
 Thinking of good UI and designing a website (goals & conversion models)
 How to show your content and where?
 Improving UI/UX for SEO
TECHNICAL SEO
 URL Architecture
 Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed
Checker Tool)
 How to fix it according to Google’s Stander Broken Links
 Test and improve page speed
Mobile web crawling
 Structured data usage & optimization
 AMP configuration
 Check indexing
 Make sure important resources are crawLable
 Audit internal links

 Review your sitemap
LINK BUILDING (OFF-PAGE SEO)
 What is link building?
 Purpose of backlinks?
 Types of Backlinks
 Do follow link and not follow link
LINK BUILDING (OFF-PAGE SEO)
 Normal “BL (com)
 Ranks (singles, measurement, check, and balance)
 How to prioritize the Backlinks?
 According to Google
 Keyword Ranking
 Competitor Research
LOCAL SEO
 SEO Strategies for Localized Businesses
 Social Media Back linking and Marketing(Quora, Twitter, Linkedin, Facebook,
Google+, Pinterest)
 Online Reputation Management
 Targeted Audience Strategy
 Lead Generation for Local Audience
 Local SEO (by Category, Niche, Products, Services etc.)(Schema for
Addresses, Local Keywords, Local Websites

6. Content Writing | Blogging

● Introduction to Contents Writing
● Types of Contents Writing
● Introduction to blogging
● Types of blogs
● Learning to write quality content
● Understanding your audience
● Digital Content Marketing
● Learning ways to make money through Content Skills
● Proof Reading Techniques and Software