Best SEO Course in Lahore Pakistan

• Get Started With WordPress
• Basics Of WordPress, Theme, And Plugin
• What Is The Post?
• Creating And Administering Posts
• How To Use Themes
• Plugins & Widgets
• Inserting Hyperlinks
• Media Library
• Creating Users
• Configuring Website settings
• Themes And Plugins
• Adding A Slideshow
• Adding Social Media Buttons
• Handling Footer
• Backing Up The Website
• How To Work On DIVI
• Widgets & Sidebar & Menus
• SEO ModulesWhat Is Search Engine Optimization?
  • Keywords Research
  • How To Be Search Engine Friendly
  • On-Page SEO
  • UI And UX According To SEO
  • Technical SEO
  • Mobile Web Crawling
  • Link Building
  • Local SEO
  • Off-Page Optimization
  • SEO Site Audit
  • Web 2.0 And The Power Of Little Things
  • Display Advertising
  • Campaign Creation AdWords
  • Algorithm Updates

• WordPress Introduction
• WordPress Introduction
• What is WordPress?
• Why use WordPress.
• How can WordPress help me?
• How much does WordPress cost?
• How/where do I get WordPress?
• Get Started with WordPress
• Difference between wordpress.com and wordpress.org
• How to download WordPress
• Installing WordPress from scratch
• Creating & Connecting Database
• Changing your password
  Basics of WORDPRESS, THEME, AND PLUGIN
• WordPress dashboard basic
• Understanding Version, Release, and Modification Updates
• How to update WordPress, Theme, and Plugin.
• How to find the latest WordPress release
• Difference between HTTP and HTTPS
• What is the post?
• Your first post basics
• Post Details
• Working with photos
• Working with videos
• Categories & slugs

• Setting Up Categories and Tags
• Understanding Title and Content Areas
• Configuring the Publish Area
• Setting the Featured Image
• Themes
• What is the theme?
• Folder Strategy
• Finding a great theme
• Theme directories
• Paid themes
• Installing a theme, ways & techniques
  

  Plugins

  • What are plugins?
  • Folder & File Strategy
  • Finding plugins
  • Plugin directory
  • Plugin search
  • Installing plugins – ways & techniques

  Widgets

  • What is a sidebar?
  • What are sidebar widgets?
  • Choosing and installing sidebar widgets
  • Adding links
  • Adding text and images
  • Header; how to make a beautiful header?
  • Using theme features
  • Using Static images
  • GIF files

  Inserting Hyperlinks

  • Inserting hyperlink to download file
  • Inserting hyperlink to an External Websites
  • Inserting Hyperlinks to an Internal Page
  • Inserting an E-mail Address & Removing a Hyperlink

  Working with sliders

  • Working with Theme options
  • Using plugins
  • Dynamicity & possibilities
  • Menus
  • Menus default options
  • Theme default options
  • Arranging multiple menus

  Media Library

  • Understanding the Default Width and Height Settings
  • Understanding WordPress Image File Creation
  • Understanding the Default Month Year Folder Structure
  • Uploading and Managing Media Files

  Users

  • Add/edit users
  • User roles
  • How to delete users
  • What if a user is mistakenly deleted

  CONFIGURING WEBSITE SETTINGS

  • Configuring General Settings
  • Configuring Reading Settings
  • Configuring Permalinks

  THEMES AND PLUGINS

  • What is a Plugin
  • How to download the plugin
  • Installing, Updating, and deleting the plugin
  • Choosing a Theme
  • Installing and Configuring a Theme
  • Switching Between Themes
  • Adding Menu, Media, and Content to a Theme
  • Administering, Upgrading, and Maintaining Plugins

  ADDING A SLIDESHOW

  • Uploading Images for Slideshow
  • Using the Theme’s Built-in Slideshow Feature
  • Installing a Slideshow Plugin
  • Creating a Slideshow
  • Adding the Slideshow to a Page
  • Adding a Slideshow to a Sidebar

  ADDING SOCIAL MEDIA BUTTONS

  • using a Plugin to Add Social Media Buttons
  • Adding Social Media Buttons to a Widget
  • Using the Theme’s Option to Add Social Media Button

  Footer

  • How to maintain Footer?
  • Using widgets
  • Static & gif images
  • BACKING UP THE WEBSITE
  • Installing a Plugin
  • Creating a Backup
  • Locating the Backup
  • Downloading the Backup
  • How to work ON DIVI

  WIDGETS AND SIDEBARS

  • What is Widget
  • What is Sidebar
  • Adding/Removing Widgets
  • Adding Text, Post, Image, and other types of widgets
  • Search Engine Optimization Modules

   WHAT IS SEARCH ENGINE OPTIMISATION?

  • DEFINITION
  • GLOSSARY
  • SEARCH ENGINES AND DIRECTORIES
  • HOW SEARCH ENGINES WORK
  • CRAWLERS, ROBOTS, SPIDERS
  • ALGORITHMS
  • SEARCH ENGINE INDEXING
  • RANKING
  • DIRECTORIES
  • WEBSITE ARCHITECTURE
  • STATIC PAGES
  • DYNAMIC PAGES
  • History (Google, Bing, Yahoo, Ask, Baidu, etc.)
  • Development & Growth of Search Engines in a Cyber
  • Type of Marketing
  • Pull Marketing
  • Purpose of SEO
  • How Google’s Search Engine Works
  • Basics of SEO
  • Terminology Cycle of Search Engine (How its Work)
  • Table of SEO Success Factors
  • What is ranking on Google?
  • Advantages of high Ranking

• What are keywords?
• Purpose of keywords in Website’s marketing
• Uses of Keyword Researching Tools (Search Volumes, Competition, Business

Priority)

• Keyword Planner tool And other 3rd part online tools and
• Mapping Keywords to Website Pages
• Segregation of High and Low priority Keyword
• Primary Keywords Secondary Keywords LSI Keywords
• Competitive Keywords Also
• Create an Excel File of keywords
• Uses of formulas to get find the best and main (Business matching keywords).

WHAT IS SEARCH ENGINE OPTIMISATION?
 DEFINITION
 GLOSSARY
 SEARCH ENGINES AND DIRECTORIES
 HOW SEARCH ENGINES WORK
 CRAWLERS, ROBOTS, SPIDERS
 ALGORITHMS
 SEARCH ENGINE INDEXING
 RANKING
 DIRECTORIES
 WEBSITE ARCHITECTURE
 STATIC PAGES
 DYNAMIC PAGES
 History (Google, Bing, Yahoo, Ask, Baidu etc.)
 Development & Growth of Search Engines in a Cyber
 Type of Marketing
 Pull Marketing
 Purpose of SEO
 How Google’s Search Engine Works
 Basics of SEO
 Terminology Cycle of Search Engine (How its Work)
 Table of SEO Success Factors
 What is ranking on Google?
 Advantages of high Ranking
KEYWORDS RESEARCH

What are keywords?
 Purpose of keywords in Website’s marketing
 Uses of Keyword Researching Tools(Search Volumes, Competition, Business
Priority)
 Keyword Planner tool And other 3rd part online tools and
 Desktop Application
 Mapping Keywords to Website Pages
 Segregation of High and Low priority Keyword
 Primary Keywords Secondary Keywords LSI Keywords
 Competitive Keywords Also
 Create an Excel File of keywords
 Uses of formulas to get find the best and main (Business matching keywords)
HOW TO BE SEARCH ENGINE FRIENDLY
 PAGE CODING
 MANAGING SPIDERS/ROBOTS
 CRAWLABILITY
 REWRITING PAGES
 SUBDOMAINS
 THEME PYRAMIDS
 USEFUL LINKS
ON-PAGE SEO
 What is On-Page SEO?
 Two type of SEO = “On Page” & “Off Page”
 Basics of HTML – Designing How to use Keywords
 Whole keyword report in On-Page SEO?
 URL, Meta, Title, Description, Hi, and other headings
 Algorithm of How to use Keyword on Website’s Page
 Which types of Images are used on the page?
 ALT in the Images Crawling & Indexing
 Difference between Crawling and Indexing
 XML & HTML Sitemaps, How to make it? Robots.tx
 Purpose of that file!
 Algo of Robots file best practices
 Anchor Text
 Fundamental of Anchor Text
 Complete Case study of Anchor Text
 Activate Windows
 Internal Linking
 How to prioritize the other web pages?
 Analyze with the Tools
 Google Search Console & Bing Webmaster
OffPage Optimization:

Know the Off-page Optimization
 How to create Backlinks
 Why are backlinks essential?
 Know more about Do-Follow and No-Follow Backlinks
 How to increase Domain Authority?
 What is Google Domain Authority?
 What are Search Engine Submissions?
 Directory Submissions
 Blog posting and comment writing
 Guest Posting
 Article writing and submissions
 Press Release writing and submissions
 Classifieds posting
 Social Bookmarking
 Business Listing
 Social Networking
 RSS Feeds
 Broken Link Building
 Bloggers outreach
 PBN link building
 Expired domain link building
 Profile Creation Link building
 Web 2.0 link building (Blogging)
 Tier 2, Tier 3 link building
 Blogging
UI AND UX ACCORDING TO SEO
 How to make friendly web design & architecture?
 Thinking of good UI and designing a website (goals & conversion models)
 How to show your content and where?
 Improving UI/UX for SEO
TECHNICAL SEO
 URL Architecture
 Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed
Checker Tool)
 How to fix it according to Google’s Stander Broken Links
 Test and improve page speed
Mobile web crawling
 Structured data usage & optimization
 AMP configuration
 Check indexing
 Make sure important resources are crawLable
 Audit internal links

 Review your sitemap
LINK BUILDING (OFF-PAGE SEO)
 What is link building?
 Purpose of backlinks?
 Types of Backlinks
 Do follow link and not follow link
LINK BUILDING (OFF-PAGE SEO)
 Normal “BL (com)
 Ranks (singles, measurement, check, and balance)
 How to prioritize the Backlinks?
 According to Google
 Keyword Ranking
 Competitor Research
LOCAL SEO
 SEO Strategies for Localized Businesses
 Social Media Back linking and Marketing(Quora, Twitter, Linkedin, Facebook,
Google+, Pinterest)
 Online Reputation Management
 Targeted Audience Strategy
 Lead Generation for Local Audience
 Local SEO (by Category, Niche, Products, Services etc.)(Schema for
Addresses, Local Keywords, Local Websites

● Introduction to Contents Writing
● Types of Contents Writing
● Introduction to blogging
● Types of blogs
● Learning to write quality content
● Understanding your audience
● Digital Content Marketing
● Learning ways to make money through Content Skills
● Proof Reading Techniques and Software