Select Page

Social Media Marketing 


SMM is very useful for increasing traffic on your website. If businesses don’t want to pay for advertising on social media, they can always use this social media marketing strategy to promote their brand, their web content, and their products or services. 

Social media marketing is great for posting links to your website and with the ability to use eye-catching images and video, it can be a highly effective way to increase traffic, especially as other users can spread the word by liking and sharing your posts.

IDEOVERSITY, the best training institute in Pakistan provides the best social media marketing course in Lahore, Pakistan.

What is SM and what are its 3 functions?

As far as I can see, the earliest Social Media began in the late 1980s, when the Internet was not yet popular, and the more commonly used network communication platform was the electronic system bulletin board (Bulletin Board System, BBS), which is a kind of The text-based message system is similar to the rise of Facebook. BBS was first popular in schools for student community communication and later spread to the public. This time IDEOVERSITY  Social Media Marketing course in Arfa Karim tower offers you the best training which will boost up your traffic on your website.IDEOVERSITY, one of the best and most recognized IT Training Institute in Pakistan provides world-class IT training programs and certifications.

However, the text-based setting could not bear the rapid development of diverse social media in the future and soon developed into a discussion area that is still popular today (of course, the system has been improved). By the end of the 1990s, best social media platform for blogging) launched the world’s first online blog website, which enables netizens to browse and share opinions with others who are interested in a topic by writing and sharing articles, enhances the article sharing feature in “Media”.Now IDEOVERSITY  Arfa Karim tower training Offers Online SEO training in Lahore and other cities of Pakistan.


At the beginning of the 20th century, Wikipedia and MySpace were established one after another, becoming social media for knowledge repository and entertainment business respectively. Wikipedia is different from social media in the past. Netizens who are familiar with the subject matter participate in it.

MySpace is the online darling of artists, creating a precedent for artists to communicate with fans through social media. Its leadership has only been replaced by Facebook and Weibo in recent years.

One of today’s social media giants, Facebook, was founded in 2004. In just a few years, the world went crazy and developed into today’s very mature social media, which has also prompted business organizations to use social media marketing to conduct online marketing. Now you see how social media marketing is gaining much importance as compared to the past. If you want to become a social media expert, get enrolled in our social media marketing (SMM) course that’s one of the main fundamentals of Digital Marketing.IDEOVERSITY  is the best Institute offering the best Digital Marketing course in Lahore.

There are 3 functions in social media:

1) Virtual personal network

Like social media, the primary function of course is to build relationships with friends or clients. Social media is a great platform to meet people from different countries. For example, on Facebook, the best social media platform netizens can easily post, browse friends’ information, like, share information and leave messages. Other social media platforms, such as Instagram, Google+, etc., all have different media characteristics, making the media more diversified. At the same time, social media can maintain relationships. For example, because Facebook uses the real-name system as the main media, it is beneficial to organize old school reunions and find people they knew before.

IDEOVERSITY in their social media marketing course gives complete knowledge about Facebook marketing, set Facebook account, Facebook business training and how to become a Facebook expert, etc.

2) Information sharing and dissemination

The main point of contact between people is information. The operation of social media is also based on the transmission of information. Netizens share information on social media, making information spread dozens of times faster than in the last century, making Big Data an important source of information mining in recent years, bringing unprecedented business opportunities, and improving privacy and security. Increased risk in brand maintenance. The popularity of social media has also changed the dissemination of information, from one-way communication to two-way communication, affecting advertising, public relations activities, and interpersonal communication patterns. At the same time, social media has sparked a lot of creative inspiration, making the platform a source of inspiration. For example, the picture guide on Pinterest and the sharing of YouTube videos have attracted the reference of designers and producers from different regions, causing many hot topics in life.

3) Social Media platforms for gathering people

The number of netizens is one of the keys to the success of social media, so different media use their characteristics to attract the masses. Boost your social media marketing by learning every single piece of information on the best social apps in IDEOVERSITY.

Some top social networking sites are following

 Pinterest is a great social media platform having great social media content mainly focuses on image media, attracting many female netizens to participate.

 LinkedIn has created a  social media platform similar to the interaction of business companies and has also successfully created an active circle of working people.

Thus, Social media has also played a major role in society in recent years, such as the Jasmine Revolution in the Middle East and the Umbrella Movement in Hong Kong, which are all related to online information dissemination and group building.

  • After completing your course of social media marketing 
  • You may have complete command of social media strategy 
  • You become a top social media influencer
  • You may know all techniques of Social Media Management 

IDEOVERSITY also provides the best course of Full-stack digital marketing  in which you learn the skills of

  • WordPress
  • Seo 
  • PPC
  • Social media management
  • Freelancing